Beautycounter

Beautycounter, founded in 2013, is a direct retail company that produces cosmetic products which prioritize safety and exclude over 1,500 potentially harmful ingredients. Their mission is to make clean beauty the industry standard, advocating for stricter guidelines and regulations for safer cosmetics, skincare, and personal care products. Headquartered in Santa Monica, California, Beautycounter is gaining recognition in the US and Canada, standing on their commitment to transparency and efficacy.